Apple Rumored To Be In Acquisition Talks With Waze

When you can’t beat ‘em, buy ‘em.  After Apple’s recent map fiasco, Tim Cook and crew have likely discussed a variety of fix it options.  Last month there were rumors of a Foursquare deal, this month’s flavor is a rumored acquisition of crowd powered navigation app Waze.  The first time I heard of Waze was on an episode of TWIST where Jason Calacanis interviewed Di-Ann Eisnor, the VP of platforms and partnerships at Waze.  If you’d like to learn more about Waze, the interview gives a good high level of what they’ve been up to and what their future plans might be.  Location privacy issues aside, I think community powered vehicle navigation has potential to be a huge hit, and it’s a direction Google hasn’t ventured yet.   While I live in a region with very low population density, Waze could be a big help for those trips to unfamiliar metropolises.