Besides air and water, what is most important to humans? Information. What does that make “access to information”? While billions of people search on their phones every day, I feel there is a lack of comprehension regarding the fundamental impact search engines have on humanity. It could be the most important non biological upgrade that has ever happened to humans. This keeps me up at night.
My unique experience and skill set have proven valuable to businesses large and small. From past years at eBay and Overstock to my current endeavors, I’ve embraced unique opportunities to help build and grow awesome companies. I currently offer services for SEO, SEM, Analytics, Social & UGC Web, Content Creation & Curation, Digital Imagery and General Website Optimization. Please feel free to contact me at Mike@MikeKansa.com to see how I can help with your business.
Learning Management Systems (LMS) – I recently spent six years rebuilding a large scale LMS and e Commerce platform for NHCPS.com. Online education is the future, and the wide range of critical features that keep LMS platforms running are quite complex.
WordPress CMS – In recent years I’ve gone pretty far down the WordPress CMS rabbit hole, successfully migrating a custom enterprise ROR site to WordPress + WooCommerce & Sensei.
Search Engine Optimization (SEO) – I don’t offer any secret sauces when it comes to SEO. I believe that applying the basic fundamentals and best practices will reap the most desirable long term benefits. My methods are completely white hat and have a proven track record of success. If you’ve been abused by black hat or gray hat tactics in the past, I also offer “clean up” services to help get your website back on track.
Paid Search (SEM) – I am a certified Google Partner specializing in Product Listing Ad (PLA) implementation and optimization. I’ve also had a wide range of success with traditional Adwords text ads, display advertising and retargeting. While my main focus in the past has been B2C retail, I’ve also built successful campaigns in the B2B services niche.
Affiliate Marketing Program Management & Affiliate Monetization Models – I’ve helped launch, grow and maintain some of the largest and most dynamic affiliate marketing programs on the planet. My decade of experience as an affiliate and affiliate program manager have provided me with a one of kind lens and understanding of this industry. I’m fluent with the functionality and nuances of all major affiliate networks including LinkShare, Commission Junction, Avant Link, ShareASale, eBay Enterprise/PepperJam, Impact Radius, Link Connector, Has Offers and others.