Freelance Consultant – Tidalytics.com ; 2005 – Present
I love helping businesses of all shapes and sizes increase their digital footprint. Maximizing ROI and conversion rates are my passion. Read more about my services here. The occasional blog posts I’ve written here have also been featured on industry leading websites like Search Engine Land.
Digital Strategist – Ketamine Media ; April 2022 – June 2023
Helping over 150 ketamine therapy clinics around the world build and optimize their digital marketing infrastructures. This includes customer WordPress Development, SEO/SEM, Lead Curation, Digital Infrastructure and other proprietary agency process. Ketamine Media was acquired by Irwin Naturals in March 2023.
Director of Digital Marketing – Delic Corp ; Dec 2020 – March 2022
Coordinator, builder and optimizer of digital properties under the Delic Corp umbrella of companies. I was blessed to have the opportunity to work with chemists, doctors and cannabis industry veterans as we created a global paradigm shift in psychotherapy treatment options.
Operations Analyst & Marketing Support – FlowerCompany.com ; Oct 2019 – Dec 2020
Wrangling a wide range of data across operational analytics and marketing initiatives. Specific focus around Metrc and California Bureau of Cannabis Control compliance best practices.
CTO / Product Manager / Director of SEO & SEM – National Health Care Provider Solutions ; 2013 – 2020
Rebuilt an entire enterprise learning management system from the ground up. Oversaw development road map and migration from Ruby on Rails to WordPress w/ Sensei & WooCommerce. Managed all aspects of paid search, organic search, social media, analytics, review platforms and other initiatives. Responsible for all agency and 3rd party contract negotiations. Grew the platform beyond 1 million users in 2019.
Affiliate Marketing Team – eBay Partner Network ; 2009 – 2011
Supported the eBay Partner Network by sourcing, growing and maintaining ePN publisher relationships & integrations in the electronics, collectibles, gold/silver and tickets verticals. Managed majority of eBay.com.au, eBay.ca and Half.com ePN programs while providing regular ad hoc support to all divisions of ePN. Also made significant contributions to the ePN blog including; The Grey Market iPad Opportunity and Smart Phone Marketing.
Operations Manager – FMTC.co ; 2007 – 2009
Managed a wide variety of projects including the operations, merchandising, marketing, content creation, SEO and general maintenance of over a dozen niche price comparison shopping sites & blogs. Managed product data feed & API integrations for thousands of affiliate programs. FlamingoWorld was voted Affiliate of The Year at the Affiliate Summit Pinnacle Awards in 2008.
Affiliate Marketing Manager – PartnerCentric ; 2005 – 2007
Handled affiliate marketing program management and business development for premier agency clients including HP Snapfish & the Hanover Direct brands.
Overstock.com ; 2003 – 2005
Provided significant lift and support to various business units within Overstock.com during their years of hyper growth. Played pivotal roles in affiliate marketing, merchandising, fraud investigation and other marketing initiatives.
SLUG Magazine ; 2003 – 2005
Contributing writer, interviewer, videographer & digital video editor for Salt Lake City’s local music & lifestyle magazine, Salt Lake Underground.
Technique ; 2002 – 2004
Assisted in various marketing & merchandising initiatives to help start and grow a local snowboarding and skateboarding retail store. Involved in team & event management and organizing professional athlete exhibitions.
University of Utah Marriott Library ; 2002 – 2003
Ran general computer help desk and administrative duties ranging from student email access, wireless network support, test scanning & bulk copy order production.
Windell‘s Snowboard Camp; Summer 2000
Lived the dream on Mt. Hood at Windell’s for a summer working as an activities coordinator, bus driver & house monitor. Also personally responsible for a dozen teenage campers each session.
Marshalltown Community School District ; 1995 – 1997
Computer consultant & technician for MCSD during my junior and senior years of high school. Installed & maintained servers, routers, workstations, and other technical infrastructure in nine schools.
University of Utah Salt Lake City, Utah; 1997 – 2002
Bachelor of Science / Marketing Communications & Digital Media